Thoughts on Obamamercial after sleeping on it

Thursday, October 30th, 2008

I have been heads down this morning and not had a chance to see what smarter political analysts are saying about last night's 30 minute Obama Infomercial, but here's my gut: After sleeping on it, I thought the Obamamercial was beautiful and touching, but will not move the undecided’s one point. ...

Almost the ad I would have made for McCain

Wednesday, October 29th, 2008

This McCain ad ran immediately after the Obamamerical. I will write more about this after the election if Obama wins, but I have felt all along that the best way to attack Obama would be to say something incredibly positive about all that he has accomplished, but then state ...

Potentially great Obama ad fails the “Ray Charles” test

Wednesday, October 29th, 2008

ANR just sent me this new Obama add called "His Choice" and it is driving me crazy.  Why?  It fails the "Beethoven Test." Let me explain.  When I reviewed our TV advertising for AIR MILES, the agency knew it had to pass what I called the "Ray Charles" and "Beethoven" tests.  ...

Reagan a socialist?

Tuesday, October 28th, 2008

I have been a fan of David Gergen since he joined the Clinton administration, not because I was a fan of Clinton (because at the time I wasn’t), but because I admired his bi-partisan commitment to serve the presidency. I now find him by far the most balanced (maybe ...

Finally, the “are you better off ad”

Monday, October 27th, 2008